The Label

Rodeo Reverb Records emerged from the heat-warped highways and abandoned roadside motels of the American Southwest. We traffic in music that sounds like it was recorded in a cave at the edge of the known world—because sometimes it was.

Our catalog spans desert rock, doom-folk, experimental electronics, and whatever happens when you leave musicians alone in a ghost town with vintage equipment and questionable judgment.

Flagship Artists

On XEOJ-AM

Rodeo Reverb provides the sonic backbone of XEOJ-AM's rotation. You'll hear our artists throughout the broadcast day, plus exclusive sessions and unreleased material that never made it to streaming platforms.

• Full album rotations
• Behind-the-music documentaries
• Live sessions & studio outtakes
• Exclusive unreleased tracks

The Sound

We believe in music that sounds like a place. Not a studio, not a stage—a place. The hum of power lines at dusk. The way sound carries across open desert. The acoustic anomalies of abandoned buildings where the walls remember things.

If you hear something on XEOJ-AM that sounds like it came from another dimension, it probably came from us.

Part of the Great Western Productions universe.